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Filtros : "Journal of Marketing Management" Limpar

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  • Artigo de periodico

    Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media (2025)

    Dallolio, Adriana Schneider ; Abdalla, Carla Caires; Ferraz, Sofia Batista

    Source: Journal of Marketing Management. Unidades: EACH, FEA

    Subjects: MARKETING, MENOPAUSA, MULHERES, MÍDIAS SOCIAIS, INFLUÊNCIAS SOCIAIS, PSICOLOGIA DO CONSUMIDOR

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    • ABNT

      DALLOLIO, Adriana Schneider e ABDALLA, Carla Caires e FERRAZ, Sofia Batista. Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media. Journal of Marketing Management, v. 41, n. 3-4, p. 312-342, 2025Tradução . . Disponível em: https://doi.org/10.1080/0267257X.2025.2463496. Acesso em: 26 abr. 2026.

    • APA

      Dallolio, A. S., Abdalla, C. C., & Ferraz, S. B. (2025). Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media. Journal of Marketing Management, 41( 3-4), 312-342. doi:10.1080/0267257X.2025.2463496

    • NLM

      Dallolio AS, Abdalla CC, Ferraz SB. Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media [Internet]. Journal of Marketing Management. 2025 ; 41( 3-4): 312-342.[citado 2026 abr. 26 ] Available from: https://doi.org/10.1080/0267257X.2025.2463496

    • Vancouver

      Dallolio AS, Abdalla CC, Ferraz SB. Bytes of affect: unveiling the emergence of the responsible menopause consumer on social media [Internet]. Journal of Marketing Management. 2025 ; 41( 3-4): 312-342.[citado 2026 abr. 26 ] Available from: https://doi.org/10.1080/0267257X.2025.2463496

  • Artigo de periodico

    Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships (2024)

    Ferraz, Sofia Batista; Dallabrida, Yuri Marcel

    Source: Journal of Marketing Management. Unidade: FEA

    Subjects: MARKETING, COMPORTAMENTO DO CONSUMIDOR, GESTÃO DE NEGÓCIOS

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    • ABNT

      FERRAZ, Sofia Batista e DALLABRIDA, Yuri Marcel. Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships. Journal of Marketing Management, v. 40, n. 15-16, p. 1437-1473, 2024Tradução . . Disponível em: https://www.tandfonline.com/doi/full/10.1080/0267257X.2024.2435479?scroll=top&needAccess=true. Acesso em: 26 abr. 2026.

    • APA

      Ferraz, S. B., & Dallabrida, Y. M. (2024). Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships. Journal of Marketing Management, 40( 15-16), 1437-1473. doi:10.1080/0267257X.2024.2435479

    • NLM

      Ferraz SB, Dallabrida YM. Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships [Internet]. Journal of Marketing Management. 2024 ; 40( 15-16): 1437-1473.[citado 2026 abr. 26 ] Available from: https://www.tandfonline.com/doi/full/10.1080/0267257X.2024.2435479?scroll=top&needAccess=true

    • Vancouver

      Ferraz SB, Dallabrida YM. Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships [Internet]. Journal of Marketing Management. 2024 ; 40( 15-16): 1437-1473.[citado 2026 abr. 26 ] Available from: https://www.tandfonline.com/doi/full/10.1080/0267257X.2024.2435479?scroll=top&needAccess=true

  • Artigo de periodico

    Marketing management strategies in credit cooperatives in Brazil (2018)

    Carvalho, Adriano Dias de; Prataviera, Gilberto Aparecido

    Source: Journal of Marketing Management. Unidade: FEARP

    Subjects: ADMINISTRAÇÃO, GOVERNANçA, COOPERATIVISMO, PESQUISA DE MERCADO, MARKETING

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    • ABNT

      CARVALHO, Adriano Dias de e PRATAVIERA, Gilberto Aparecido. Marketing management strategies in credit cooperatives in Brazil. Journal of Marketing Management, v. 6, n. 2, p. 1-9, 2018Tradução . . Disponível em: https://doi.org/10.15640/jmm.v6n2a1. Acesso em: 26 abr. 2026.

    • APA

      Carvalho, A. D. de, & Prataviera, G. A. (2018). Marketing management strategies in credit cooperatives in Brazil. Journal of Marketing Management, 6( 2), 1-9. doi:10.15640/jmm.v6n2a1

    • NLM

      Carvalho AD de, Prataviera GA. Marketing management strategies in credit cooperatives in Brazil [Internet]. Journal of Marketing Management. 2018 ; 6( 2): 1-9.[citado 2026 abr. 26 ] Available from: https://doi.org/10.15640/jmm.v6n2a1

    • Vancouver

      Carvalho AD de, Prataviera GA. Marketing management strategies in credit cooperatives in Brazil [Internet]. Journal of Marketing Management. 2018 ; 6( 2): 1-9.[citado 2026 abr. 26 ] Available from: https://doi.org/10.15640/jmm.v6n2a1
  • 1

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