Consumption characteristics mapping of the base of the pyramid (BOP) population in Brazil (2015)
Spers, Renata Giovinazzo 
; Wright, James T. C.
Source: Emerging Markets Journal. Unidade: FEA
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SPERS, Renata Giovinazzo e WRIGHT, James T. C. Consumption characteristics mapping of the base of the pyramid (BOP) population in Brazil. Emerging Markets Journal, v. 5, n. 2, p. 18-28, 2015Tradução . . Disponível em: https://doi.org/10.5195/emaj.2015.74. Acesso em: 24 jan. 2026.APA
Spers, R. G., & Wright, J. T. C. (2015). Consumption characteristics mapping of the base of the pyramid (BOP) population in Brazil. Emerging Markets Journal, 5( 2), 18-28. doi:10.5195/emaj.2015.74NLM
Spers RG, Wright JTC. Consumption characteristics mapping of the base of the pyramid (BOP) population in Brazil [Internet]. Emerging Markets Journal. 2015 ; 5( 2): 18-28.[citado 2026 jan. 24 ] Available from: https://doi.org/10.5195/emaj.2015.74Vancouver
Spers RG, Wright JTC. Consumption characteristics mapping of the base of the pyramid (BOP) population in Brazil [Internet]. Emerging Markets Journal. 2015 ; 5( 2): 18-28.[citado 2026 jan. 24 ] Available from: https://doi.org/10.5195/emaj.2015.74
