Country brand equity: the role of image and reputation (2020)
Source: BAR - Brazilian Administration Review. Unidade: FEARP
Subjects: MARCAS, REPUTAÇÃO, IMAGEM ORGANIZACIONAL
ABNT
MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. Country brand equity: the role of image and reputation. BAR - Brazilian Administration Review, v. 17, n. 3, 2020Tradução . . Disponível em: https://doi.org/10.1590/1807-7692bar2020180128. Acesso em: 11 nov. 2024.APA
Mariutti, F. G., & Giraldi, J. de M. E. (2020). Country brand equity: the role of image and reputation. BAR - Brazilian Administration Review, 17( 3). doi:10.1590/1807-7692bar2020180128NLM
Mariutti FG, Giraldi J de ME. Country brand equity: the role of image and reputation [Internet]. BAR - Brazilian Administration Review. 2020 ; 17( 3):[citado 2024 nov. 11 ] Available from: https://doi.org/10.1590/1807-7692bar2020180128Vancouver
Mariutti FG, Giraldi J de ME. Country brand equity: the role of image and reputation [Internet]. BAR - Brazilian Administration Review. 2020 ; 17( 3):[citado 2024 nov. 11 ] Available from: https://doi.org/10.1590/1807-7692bar2020180128