Toward an unfolding view of brand value co-creation from a multi-stakeholder perspective (2025)
Furrier, Marcio Tadeu 
; Freire, Otávio Bandeira de Lamônica ; Gomes, Leonardo Augusto de Vasconcelos
Source: Journal of Marketing Theory and Practice. Unidades: EACH, FEA
Subjects: MARCAS, COMPORTAMENTO DO CONSUMIDOR, GESTÃO DE NEGÓCIOS, INOVAÇÃO
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FURRIER, Marcio Tadeu e FREIRE, Otávio Bandeira de Lamônica e GOMES, Leonardo Augusto de Vasconcelos. Toward an unfolding view of brand value co-creation from a multi-stakeholder perspective. Journal of Marketing Theory and Practice, p. 1-21, 2025Tradução . . Disponível em: https://www.tandfonline.com/doi/full/10.1080/10696679.2025.2475061?scroll=top&needAccess=true. Acesso em: 09 fev. 2026.APA
Furrier, M. T., Freire, O. B. de L., & Gomes, L. A. de V. (2025). Toward an unfolding view of brand value co-creation from a multi-stakeholder perspective. Journal of Marketing Theory and Practice, 1-21. doi:10.1080/10696679.2025.2475061NLM
Furrier MT, Freire OB de L, Gomes LA de V. Toward an unfolding view of brand value co-creation from a multi-stakeholder perspective [Internet]. Journal of Marketing Theory and Practice. 2025 ; 1-21.[citado 2026 fev. 09 ] Available from: https://www.tandfonline.com/doi/full/10.1080/10696679.2025.2475061?scroll=top&needAccess=trueVancouver
Furrier MT, Freire OB de L, Gomes LA de V. Toward an unfolding view of brand value co-creation from a multi-stakeholder perspective [Internet]. Journal of Marketing Theory and Practice. 2025 ; 1-21.[citado 2026 fev. 09 ] Available from: https://www.tandfonline.com/doi/full/10.1080/10696679.2025.2475061?scroll=top&needAccess=true
