Country brand personality of Brazil: a hindsight of Aaker’s theory (2020)
Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia 
Source: Place Branding and Public Diplomacy. Unidade: FEARP
Subjects: MARCAS, PERSONALIDADE, IDENTIDADE VISUAL, IMAGEM, VALOR (ECONOMIA)
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MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. Country brand personality of Brazil: a hindsight of Aaker’s theory. Place Branding and Public Diplomacy, v. 16, p. 251-264, 2020Tradução . . Disponível em: https://doi.org/10.1057/s41254-019-00153-3. Acesso em: 25 abr. 2026.APA
Mariutti, F. G., & Giraldi, J. de M. E. (2020). Country brand personality of Brazil: a hindsight of Aaker’s theory. Place Branding and Public Diplomacy, 16, 251-264. doi:10.1057/s41254-019-00153-3NLM
Mariutti FG, Giraldi J de ME. Country brand personality of Brazil: a hindsight of Aaker’s theory [Internet]. Place Branding and Public Diplomacy. 2020 ; 16 251-264.[citado 2026 abr. 25 ] Available from: https://doi.org/10.1057/s41254-019-00153-3Vancouver
Mariutti FG, Giraldi J de ME. Country brand personality of Brazil: a hindsight of Aaker’s theory [Internet]. Place Branding and Public Diplomacy. 2020 ; 16 251-264.[citado 2026 abr. 25 ] Available from: https://doi.org/10.1057/s41254-019-00153-3
