Marketing internationalization: influence factors on product customization decision (2018)
Source: RAUSP Management Journal. Unidade: FEA
Subjects: INTERNACIONALIZAÇÃO DE EMPRESAS, DESENVOLVIMENTO DE PRODUTOS, MARKETING INTERNACIONAL, TOMADA DE DECISÃO
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JUSSANI, Ailton Conde et al. Marketing internationalization: influence factors on product customization decision. RAUSP Management Journal, v. 53, n. 4, p. 555-574, 2018Tradução . . Disponível em: https://doi.org/10.1108/RAUSP-07-2018-0043. Acesso em: 06 out. 2024.APA
Jussani, A. C., Vasconcellos, E. P. G. de, Wright, J. T. C., & Grisi, C. C. de H. e. (2018). Marketing internationalization: influence factors on product customization decision. RAUSP Management Journal, 53( 4), 555-574. doi:10.1108/RAUSP-07-2018-0043NLM
Jussani AC, Vasconcellos EPG de, Wright JTC, Grisi CC de H e. Marketing internationalization: influence factors on product customization decision [Internet]. RAUSP Management Journal. 2018 ; 53( 4): 555-574.[citado 2024 out. 06 ] Available from: https://doi.org/10.1108/RAUSP-07-2018-0043Vancouver
Jussani AC, Vasconcellos EPG de, Wright JTC, Grisi CC de H e. Marketing internationalization: influence factors on product customization decision [Internet]. RAUSP Management Journal. 2018 ; 53( 4): 555-574.[citado 2024 out. 06 ] Available from: https://doi.org/10.1108/RAUSP-07-2018-0043