An international market segmentation model based on susceptibility to global consumer culture (2021)
Hernani-Merino, Martín; Lazo Lazo, Juan G; López, Alvaro Talavera; Mazzon, José Afonso 
; López-Tafur, Gisella
Source: Cross cultural & strategic management. Unidade: FEA
Assunto: ECONOMIA
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HERNANI-MERINO, Martín et al. An international market segmentation model based on susceptibility to global consumer culture. Cross cultural & strategic management, v. 28, n. Ja 2021, p. 108-128, 2021Tradução . . Disponível em: https://doi.org/10.1108/CCSM-04-2019-0081. Acesso em: 10 out. 2024.APA
Hernani-Merino, M., Lazo Lazo, J. G., López, A. T., Mazzon, J. A., & López-Tafur, G. (2021). An international market segmentation model based on susceptibility to global consumer culture. Cross cultural & strategic management, 28( Ja 2021), 108-128. doi:10.1108/CCSM-04-2019-0081NLM
Hernani-Merino M, Lazo Lazo JG, López AT, Mazzon JA, López-Tafur G. An international market segmentation model based on susceptibility to global consumer culture [Internet]. Cross cultural & strategic management. 2021 ; 28( Ja 2021): 108-128.[citado 2024 out. 10 ] Available from: https://doi.org/10.1108/CCSM-04-2019-0081Vancouver
Hernani-Merino M, Lazo Lazo JG, López AT, Mazzon JA, López-Tafur G. An international market segmentation model based on susceptibility to global consumer culture [Internet]. Cross cultural & strategic management. 2021 ; 28( Ja 2021): 108-128.[citado 2024 out. 10 ] Available from: https://doi.org/10.1108/CCSM-04-2019-0081
