Source: Journal of Choice Modelling. Unidade: FEA
Subjects: CONSUMIDOR, PREFERÊNCIAS, COMPORTAMENTO DO CONSUMIDOR, MARCAS COMERCIAIS
ABNT
PILLI, Luís Eduardo e SWAIT, Joffre e MAZZON, José Afonso. Jeopardizing brand profitability by misattributing process heterogeneity to preference heterogeneity. Journal of Choice Modelling, v. 43, p. 1-22, 2022Tradução . . Disponível em: https://doi.org/10.1016/j.jocm.2022.100359. Acesso em: 14 nov. 2024.APA
Pilli, L. E., Swait, J., & Mazzon, J. A. (2022). Jeopardizing brand profitability by misattributing process heterogeneity to preference heterogeneity. Journal of Choice Modelling, 43, 1-22. doi:10.1016/j.jocm.2022.100359NLM
Pilli LE, Swait J, Mazzon JA. Jeopardizing brand profitability by misattributing process heterogeneity to preference heterogeneity [Internet]. Journal of Choice Modelling. 2022 ; 43 1-22.[citado 2024 nov. 14 ] Available from: https://doi.org/10.1016/j.jocm.2022.100359Vancouver
Pilli LE, Swait J, Mazzon JA. Jeopardizing brand profitability by misattributing process heterogeneity to preference heterogeneity [Internet]. Journal of Choice Modelling. 2022 ; 43 1-22.[citado 2024 nov. 14 ] Available from: https://doi.org/10.1016/j.jocm.2022.100359