In search of tools for the use of country image (CI) in the brand (2018)
Sutter, Mariana Bassi; Giraldi, Janaina de Moura Engracia 
; Borini, Felipe Mendes ; Maclennan, Maria Laura Ferranty; Crescitelli, Edson ; Polo, Edison Fernandes
Source: Journal of Brand Management. Unidades: FEARP, FEA
Subjects: MARKETING ESTRATÉGICO, MARCAS, COMPORTAMENTO DO CONSUMIDOR
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SUTTER, Mariana Bassi et al. In search of tools for the use of country image (CI) in the brand. Journal of Brand Management, v. 25, p. 119-132, 2018Tradução . . Disponível em: https://doi.org/10.1057/s41262-017-0062-4. Acesso em: 14 nov. 2024.APA
Sutter, M. B., Giraldi, J. de M. E., Borini, F. M., Maclennan, M. L. F., Crescitelli, E., & Polo, E. F. (2018). In search of tools for the use of country image (CI) in the brand. Journal of Brand Management, 25, 119-132. doi:10.1057/s41262-017-0062-4NLM
Sutter MB, Giraldi J de ME, Borini FM, Maclennan MLF, Crescitelli E, Polo EF. In search of tools for the use of country image (CI) in the brand [Internet]. Journal of Brand Management. 2018 ; 25 119-132.[citado 2024 nov. 14 ] Available from: https://doi.org/10.1057/s41262-017-0062-4Vancouver
Sutter MB, Giraldi J de ME, Borini FM, Maclennan MLF, Crescitelli E, Polo EF. In search of tools for the use of country image (CI) in the brand [Internet]. Journal of Brand Management. 2018 ; 25 119-132.[citado 2024 nov. 14 ] Available from: https://doi.org/10.1057/s41262-017-0062-4
