Almeida, Stefânia Ordovás de; Mazzon, José Afonso 
; Dholakia, Utpal; Muller Neto, Hugo Fridolino
Source: BAR - Brazilian Administration Review. Unidade: FEA
Subjects: COMPORTAMENTO DO CONSUMIDOR, COMUNIDADES, MARCAS, MARKETING ESTRATÉGICO
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ABNT
ALMEIDA, Stefânia Ordovás de et al. Participant diversity and expressive freedom in firm-managed and customer-managed brand communities. BAR - Brazilian Administration Review, v. 10, n. 2, p. 195-218, 2013Tradução . . Disponível em: https://doi.org/10.1590/S1807-76922013000200006. Acesso em: 21 jun. 2024.APA
Almeida, S. O. de, Mazzon, J. A., Dholakia, U., & Muller Neto, H. F. (2013). Participant diversity and expressive freedom in firm-managed and customer-managed brand communities. BAR - Brazilian Administration Review, 10( 2), 195-218. doi:10.1590/S1807-76922013000200006NLM
Almeida SO de, Mazzon JA, Dholakia U, Muller Neto HF. Participant diversity and expressive freedom in firm-managed and customer-managed brand communities [Internet]. BAR - Brazilian Administration Review. 2013 ; 10( 2): 195-218.[citado 2024 jun. 21 ] Available from: https://doi.org/10.1590/S1807-76922013000200006Vancouver
Almeida SO de, Mazzon JA, Dholakia U, Muller Neto HF. Participant diversity and expressive freedom in firm-managed and customer-managed brand communities [Internet]. BAR - Brazilian Administration Review. 2013 ; 10( 2): 195-218.[citado 2024 jun. 21 ] Available from: https://doi.org/10.1590/S1807-76922013000200006
