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Filtros : "COMUNICAÇÃO EM MARKETING" "Reino Unido" Removidos: "Bertoncello, Silvio Tadeu" "Queiroz, Renata Steffanoni Bernardes de" "ESALQ-SCATORUS-11" Limpar

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  • Artigo de periodico

    Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory (2014)

    Andreoli, Tais Pasquotto ; Veloso, Andres Rodriguez ; Batista, Leandro Leonardo

    Source: Business Management Review. Unidades: FEA, ECA

    Subjects: MARCAS, COMUNICAÇÃO EM MARKETING, ATENÇÃO, INFLUÊNCIA DA COMUNICAÇÃO

    Acesso à fonteHow to cite
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    • ABNT

      ANDREOLI, Tais Pasquotto e VELOSO, Andres Rodriguez e BATISTA, Leandro Leonardo. Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory. Business Management Review, v. 4, n. 3, p. 318-329, 2014Tradução . . Disponível em: https://www.eca.usp.br/acervo/producao-academica/002672481.pdf. Acesso em: 14 out. 2024.

    • APA

      Andreoli, T. P., Veloso, A. R., & Batista, L. L. (2014). Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory. Business Management Review, 4( 3), 318-329. Recuperado de https://www.eca.usp.br/acervo/producao-academica/002672481.pdf

    • NLM

      Andreoli TP, Veloso AR, Batista LL. Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory [Internet]. Business Management Review. 2014 ; 4( 3): 318-329.[citado 2024 out. 14 ] Available from: https://www.eca.usp.br/acervo/producao-academica/002672481.pdf

    • Vancouver

      Andreoli TP, Veloso AR, Batista LL. Attention in advertisers brand processing: a theoretical essay on the attention levels and its implications in terms of influence on the individual consumer memory [Internet]. Business Management Review. 2014 ; 4( 3): 318-329.[citado 2024 out. 14 ] Available from: https://www.eca.usp.br/acervo/producao-academica/002672481.pdf

  • Artigo de periodico

    Brazil's image abroad: how can the public and private sector partnership improve marketing strategies? (2013)

    Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia ; Costa, André Lucirton

    Source: Tourism Planning and Development. Unidade: FEARP

    Subjects: TURISMO, PARCERIA PÚBLICO-PRIVADA, COMUNICAÇÃO EM MARKETING

    Acesso à fonteDOIHow to cite
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    • ABNT

      MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia e COSTA, André Lucirton. Brazil's image abroad: how can the public and private sector partnership improve marketing strategies?. Tourism Planning and Development, v. 10, n. 1, p. 110-119, 2013Tradução . . Disponível em: https://doi.org/10.1080/21568316.2012.723040. Acesso em: 14 out. 2024.

    • APA

      Mariutti, F. G., Giraldi, J. de M. E., & Costa, A. L. (2013). Brazil's image abroad: how can the public and private sector partnership improve marketing strategies? Tourism Planning and Development, 10( 1), 110-119. doi:10.1080/21568316.2012.723040

    • NLM

      Mariutti FG, Giraldi J de ME, Costa AL. Brazil's image abroad: how can the public and private sector partnership improve marketing strategies? [Internet]. Tourism Planning and Development. 2013 ; 10( 1): 110-119.[citado 2024 out. 14 ] Available from: https://doi.org/10.1080/21568316.2012.723040

    • Vancouver

      Mariutti FG, Giraldi J de ME, Costa AL. Brazil's image abroad: how can the public and private sector partnership improve marketing strategies? [Internet]. Tourism Planning and Development. 2013 ; 10( 1): 110-119.[citado 2024 out. 14 ] Available from: https://doi.org/10.1080/21568316.2012.723040
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