Mariutti, Fabiana Gondim; Giraldi, Janaina de Moura Engracia 
Fonte: Journal of International Consumer Marketing. Unidade: FEARP
Assuntos: MARCAS, REPUTAÇÃO, CAPITAL (ECONOMIA), VALOR (ECONOMIA)
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MARIUTTI, Fabiana Gondim e GIRALDI, Janaina de Moura Engracia. How does a brand reputation-driven construct impact on country brand equity: a cross-national study of Brazil and China. Journal of International Consumer Marketing, v. 31, n. 5, p. 408-428, 2019Tradução . . Disponível em: https://doi.org/10.1080/08961530.2019.1590280. Acesso em: 06 ago. 2024.APA
Mariutti, F. G., & Giraldi, J. de M. E. (2019). How does a brand reputation-driven construct impact on country brand equity: a cross-national study of Brazil and China. Journal of International Consumer Marketing, 31( 5), 408-428. doi:10.1080/08961530.2019.1590280NLM
Mariutti FG, Giraldi J de ME. How does a brand reputation-driven construct impact on country brand equity: a cross-national study of Brazil and China [Internet]. Journal of International Consumer Marketing. 2019 ; 31( 5): 408-428.[citado 2024 ago. 06 ] Available from: https://doi.org/10.1080/08961530.2019.1590280Vancouver
Mariutti FG, Giraldi J de ME. How does a brand reputation-driven construct impact on country brand equity: a cross-national study of Brazil and China [Internet]. Journal of International Consumer Marketing. 2019 ; 31( 5): 408-428.[citado 2024 ago. 06 ] Available from: https://doi.org/10.1080/08961530.2019.1590280
