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Filtros : "CAMPANHAS PUBLICITÁRIAS" "Inglês" Removido: "Instituto Federal do Sul de Minas Gerais" Limpar

Filtros

Trabalho de evento-resumo
Secondness as a way of sustaining a digital brand: semiotic analysis of Nubank’s NuSócios campaign (2022)
Domingues, Jacqueline Ausier; Nani, Alex; Sato, Silvio ; Perez, Clotilde
Source: Book of abstracts. Conference titles: World Congress of Semiotics. Unidade: ECA
Subjects: SEMIÓTICA, CAMPANHAS PUBLICITÁRIAS
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
DOMINGUES, Jacqueline Ausier et al. Secondness as a way of sustaining a digital brand: semiotic analysis of Nubank’s NuSócios campaign. 2022, Anais.. Thessaloniki: Escola de Comunicações e Artes, Universidade de São Paulo, 2022. Disponível em: https://www.eca.usp.br/acervo/producao-academica/003132758.pdf. Acesso em: 05 out. 2024.
APA
Domingues, J. A., Nani, A., Sato, S., & Perez, C. (2022). Secondness as a way of sustaining a digital brand: semiotic analysis of Nubank’s NuSócios campaign. In Book of abstracts. Thessaloniki: Escola de Comunicações e Artes, Universidade de São Paulo. Recuperado de https://www.eca.usp.br/acervo/producao-academica/003132758.pdf
NLM
Domingues JA, Nani A, Sato S, Perez C. Secondness as a way of sustaining a digital brand: semiotic analysis of Nubank’s NuSócios campaign [Internet]. Book of abstracts. 2022 ;[citado 2024 out. 05 ] Available from: https://www.eca.usp.br/acervo/producao-academica/003132758.pdf
Vancouver
Domingues JA, Nani A, Sato S, Perez C. Secondness as a way of sustaining a digital brand: semiotic analysis of Nubank’s NuSócios campaign [Internet]. Book of abstracts. 2022 ;[citado 2024 out. 05 ] Available from: https://www.eca.usp.br/acervo/producao-academica/003132758.pdf
Trabalho de evento-resumo
Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals (2008)
Andrade, Josmar; Mazzon, José Afonso
Source: Latin American Advances in Consumer Research. Conference titles: Latin American ACR Conference. Unidades: EACH, FEA
Subjects: CAMPANHAS PUBLICITÁRIAS, ANUNCIANTES
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
ANDRADE, Josmar e MAZZON, José Afonso. Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals. 2008, Anais.. Duluth, MN: Association for Consumer Research, 2008. Disponível em: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_40.pdf. Acesso em: 05 out. 2024.
APA
Andrade, J., & Mazzon, J. A. (2008). Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals. In Latin American Advances in Consumer Research. Duluth, MN: Association for Consumer Research. Recuperado de http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_40.pdf
NLM
Andrade J, Mazzon JA. Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals [Internet]. Latin American Advances in Consumer Research. 2008 ;[citado 2024 out. 05 ] Available from: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_40.pdf
Vancouver
Andrade J, Mazzon JA. Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals [Internet]. Latin American Advances in Consumer Research. 2008 ;[citado 2024 out. 05 ] Available from: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_40.pdf

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