Source: Journal of Creative Communications. Unidade: ECA
Subjects: PROPAGANDA, MARKETING AMBIENTAL, BANCOS, COMPORTAMENTO DO CONSUMIDOR, EMOÇÕES, NEUROCIÊNCIAS
ABNT
KAWANO, Diogo Rógora e BATISTA, Leandro Leonardo. Emotional responses to sustainability appeals in advertising: possibilities for understanding brand equity in banks. Journal of Creative Communications, p. 1-16, 2026Tradução . . Disponível em: https://doi.org/10.1177/09732586261422003. Acesso em: 19 abr. 2026.APA
Kawano, D. R., & Batista, L. L. (2026). Emotional responses to sustainability appeals in advertising: possibilities for understanding brand equity in banks. Journal of Creative Communications, 1-16. doi:10.1177/09732586261422003NLM
Kawano DR, Batista LL. Emotional responses to sustainability appeals in advertising: possibilities for understanding brand equity in banks [Internet]. Journal of Creative Communications. 2026 ; 1-16.[citado 2026 abr. 19 ] Available from: https://doi.org/10.1177/09732586261422003Vancouver
Kawano DR, Batista LL. Emotional responses to sustainability appeals in advertising: possibilities for understanding brand equity in banks [Internet]. Journal of Creative Communications. 2026 ; 1-16.[citado 2026 abr. 19 ] Available from: https://doi.org/10.1177/09732586261422003
