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Trabalho de evento-resumo
Operational, marketing and profitability efficiency based on service-profit chain (SPC) (2004)
Rosa, Fernando de; Kamakura, Wagner Antonio; Mazzon, José Afonso
Fonte: Proceedings. Nome do evento: Recent Advances in Retailing & Services Science Conference. Unidade: FEA
Assuntos: ADMINISTRAÇÃO DE MARKETING, MARKETING DE RELACIONAMENTO, CONTATOS COM CLIENTES
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
ROSA, Fernando de e KAMAKURA, Wagner Antonio e MAZZON, José Afonso. Operational, marketing and profitability efficiency based on service-profit chain (SPC). 2004, Anais.. Prague: EIRASS, 2004. . Acesso em: 04 ago. 2024.
APA
Rosa, F. de, Kamakura, W. A., & Mazzon, J. A. (2004). Operational, marketing and profitability efficiency based on service-profit chain (SPC). In Proceedings. Prague: EIRASS.
NLM
Rosa F de, Kamakura WA, Mazzon JA. Operational, marketing and profitability efficiency based on service-profit chain (SPC). Proceedings. 2004 ;[citado 2024 ago. 04 ]
Vancouver
Rosa F de, Kamakura WA, Mazzon JA. Operational, marketing and profitability efficiency based on service-profit chain (SPC). Proceedings. 2004 ;[citado 2024 ago. 04 ]
Artigo de periodico
Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction (2003)
Kamakura, Wagner A.; Wedel, Michel; Rosa, Fernando de; Mazzon, José Afonso
Fonte: International Journal of Research in Marketing. Unidade: FEA
Assuntos: SISTEMAS DE INFORMAÇÃO EM MARKETING, MARKETING DE RELACIONAMENTO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
KAMAKURA, Wagner A. et al. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction. International Journal of Research in Marketing, v. 20, n. 1, p. 45-65, 2003Tradução . . Disponível em: https://doi.org/10.1016/S0167-8116(02)00121-0. Acesso em: 04 ago. 2024.
APA
Kamakura, W. A., Wedel, M., Rosa, F. de, & Mazzon, J. A. (2003). Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction. International Journal of Research in Marketing, 20( 1), 45-65. doi:10.1016/S0167-8116(02)00121-0
NLM
Kamakura WA, Wedel M, Rosa F de, Mazzon JA. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction [Internet]. International Journal of Research in Marketing. 2003 ; 20( 1): 45-65.[citado 2024 ago. 04 ] Available from: https://doi.org/10.1016/S0167-8116(02)00121-0
Vancouver
Kamakura WA, Wedel M, Rosa F de, Mazzon JA. Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction [Internet]. International Journal of Research in Marketing. 2003 ; 20( 1): 45-65.[citado 2024 ago. 04 ] Available from: https://doi.org/10.1016/S0167-8116(02)00121-0
Artigo de periodico
Assessing the service-profit chain (2002)
Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; Mazzon, José Afonso
Fonte: Marketing Science. Unidade: FEA
Assuntos: CONSUMIDOR, CONTROLE DA QUALIDADE, PRESTAÇÃO DE SERVIÇO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
KAMAKURA, Wagner A. et al. Assessing the service-profit chain. Marketing Science, v. 21, n. 3, p. 294-317, 2002Tradução . . Acesso em: 04 ago. 2024.
APA
Kamakura, W. A., Mittal, V., Rosa, F. de, & Mazzon, J. A. (2002). Assessing the service-profit chain. Marketing Science, 21( 3), 294-317.
NLM
Kamakura WA, Mittal V, Rosa F de, Mazzon JA. Assessing the service-profit chain. Marketing Science. 2002 ; 21( 3): 294-317.[citado 2024 ago. 04 ]
Vancouver
Kamakura WA, Mittal V, Rosa F de, Mazzon JA. Assessing the service-profit chain. Marketing Science. 2002 ; 21( 3): 294-317.[citado 2024 ago. 04 ]

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