Value segmentation: a model for the measurement of values and values systems (1991)
Kamakura, W. A; Mazzon, José Afonso 
Source: Journal of Consumer Research. Unidade: FEA
Subjects: ADMINISTRAÇÃO, CONSUMIDOR (PESQUISA)
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KAMAKURA, W. A e MAZZON, José Afonso. Value segmentation: a model for the measurement of values and values systems. Journal of Consumer Research, v. 18, n. 2 , p. 208-18, 1991Tradução . . Disponível em: https://doi.org/10.1086/209253. Acesso em: 10 nov. 2024.APA
Kamakura, W. A., & Mazzon, J. A. (1991). Value segmentation: a model for the measurement of values and values systems. Journal of Consumer Research, 18( 2 ), 208-18. doi:10.1086/209253NLM
Kamakura WA, Mazzon JA. Value segmentation: a model for the measurement of values and values systems [Internet]. Journal of Consumer Research. 1991 ;18( 2 ): 208-18.[citado 2024 nov. 10 ] Available from: https://doi.org/10.1086/209253Vancouver
Kamakura WA, Mazzon JA. Value segmentation: a model for the measurement of values and values systems [Internet]. Journal of Consumer Research. 1991 ;18( 2 ): 208-18.[citado 2024 nov. 10 ] Available from: https://doi.org/10.1086/209253
