Operational, marketing and profitability efficiency based on service-profit chain (SPC) (2004)
Fonte: Proceedings. Nome do evento: Recent Advances in Retailing & Services Science Conference. Unidade: FEA
Assuntos: ADMINISTRAÇÃO DE MARKETING, MARKETING DE RELACIONAMENTO, CONTATOS COM CLIENTES
ABNT
ROSA, Fernando de e KAMAKURA, Wagner Antonio e MAZZON, José Afonso. Operational, marketing and profitability efficiency based on service-profit chain (SPC). 2004, Anais.. Prague: EIRASS, 2004. . Acesso em: 20 ago. 2024.APA
Rosa, F. de, Kamakura, W. A., & Mazzon, J. A. (2004). Operational, marketing and profitability efficiency based on service-profit chain (SPC). In Proceedings. Prague: EIRASS.NLM
Rosa F de, Kamakura WA, Mazzon JA. Operational, marketing and profitability efficiency based on service-profit chain (SPC). Proceedings. 2004 ;[citado 2024 ago. 20 ]Vancouver
Rosa F de, Kamakura WA, Mazzon JA. Operational, marketing and profitability efficiency based on service-profit chain (SPC). Proceedings. 2004 ;[citado 2024 ago. 20 ]