Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing (2014)
Source: International Journal of Business and Management. Unidade: FEARP
Subjects: NEUROMARKETING, ECONOMIA, COMPORTAMENTO DO CONSUMIDOR, PESQUISA DE MERCADO
ABNT
OLIVEIRA, Jorge Henrique Caldeira de e GIRALDI, Janaina de Moura Engracia e SANTOS, Renê de Oliveira Joaquim dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing. International Journal of Business and Management, v. 9, n. 9, p. 96-107, 2014Tradução . . Disponível em: https://doi.org/10.5539/ijbm.v9n9p96. Acesso em: 18 ago. 2024.APA
Oliveira, J. H. C. de, Giraldi, J. de M. E., & Santos, R. de O. J. dos. (2014). Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing. International Journal of Business and Management, 9( 9), 96-107. doi:10.5539/ijbm.v9n9p96NLM
Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing [Internet]. International Journal of Business and Management. 2014 ; 9( 9): 96-107.[citado 2024 ago. 18 ] Available from: https://doi.org/10.5539/ijbm.v9n9p96Vancouver
Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing [Internet]. International Journal of Business and Management. 2014 ; 9( 9): 96-107.[citado 2024 ago. 18 ] Available from: https://doi.org/10.5539/ijbm.v9n9p96