Operational, marketing and profitability efficiency based on service-profit chain (SPC) (2004)
Source: Proceedings. Conference titles: Recent Advances in Retailing & Services Science Conference. Unidade: FEA
Subjects: ADMINISTRAÇÃO DE MARKETING, MARKETING DE RELACIONAMENTO, CONTATOS COM CLIENTES
ABNT
ROSA, Fernando de e KAMAKURA, Wagner Antonio e MAZZON, José Afonso. Operational, marketing and profitability efficiency based on service-profit chain (SPC). 2004, Anais.. Prague: EIRASS, 2004. . Acesso em: 07 set. 2024.APA
Rosa, F. de, Kamakura, W. A., & Mazzon, J. A. (2004). Operational, marketing and profitability efficiency based on service-profit chain (SPC). In Proceedings. Prague: EIRASS.NLM
Rosa F de, Kamakura WA, Mazzon JA. Operational, marketing and profitability efficiency based on service-profit chain (SPC). Proceedings. 2004 ;[citado 2024 set. 07 ]Vancouver
Rosa F de, Kamakura WA, Mazzon JA. Operational, marketing and profitability efficiency based on service-profit chain (SPC). Proceedings. 2004 ;[citado 2024 set. 07 ]