Organizational structures for the execution of marketing activities: a case study in Brazil (2014)
- Authors:
- Autor USP: CAMPOMAR, MARCOS CORTEZ - FEA
- Unidade: FEA
- Subjects: MARKETING; ESTRUTURA ORGANIZACIONAL
- Language: Inglês
- Imprenta:
- Publisher: Business Association of Latin American Studies
- Publisher place: Seattle
- Date published: 2014
- Source:
- Conference titles: BALAS Annual Conference 2014
-
ABNT
SHIRAISHI, Guilherme de Farias e BARBOSA, Saulo Dubard e CAMPOMAR, Marcos Cortez. Organizational structures for the execution of marketing activities: a case study in Brazil. 2014, Anais.. Seattle: Business Association of Latin American Studies, 2014. Disponível em: http://www.balas.org/BALAS_2014_proceedings/data/documents/p712186.pdf. Acesso em: 21 fev. 2026. -
APA
Shiraishi, G. de F., Barbosa, S. D., & Campomar, M. C. (2014). Organizational structures for the execution of marketing activities: a case study in Brazil. In Local responses to global challenges: lessons from small economies. Seattle: Business Association of Latin American Studies. Recuperado de http://www.balas.org/BALAS_2014_proceedings/data/documents/p712186.pdf -
NLM
Shiraishi G de F, Barbosa SD, Campomar MC. Organizational structures for the execution of marketing activities: a case study in Brazil [Internet]. Local responses to global challenges: lessons from small economies. 2014 ;[citado 2026 fev. 21 ] Available from: http://www.balas.org/BALAS_2014_proceedings/data/documents/p712186.pdf -
Vancouver
Shiraishi G de F, Barbosa SD, Campomar MC. Organizational structures for the execution of marketing activities: a case study in Brazil [Internet]. Local responses to global challenges: lessons from small economies. 2014 ;[citado 2026 fev. 21 ] Available from: http://www.balas.org/BALAS_2014_proceedings/data/documents/p712186.pdf - Aspects of marketing promotion activity in museum tourist services
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