Servitization strategy in the IT segment: the new competitive weapon (2014)
- Authors:
- USP affiliated authors: WRIGHT, JAMES TERENCE COULTER - FEA ; YU, ABRAHAM SIN OIH - FEA ; NASCIMENTO, PAULO TROMBONI DE SOUZA - FEA ; COSTA, RENATO MACHADO - FEA ; ORNELLAS, REGINA DA SILVA - FEA
- Unidade: FEA
- Subjects: SERVITIZAÇÃO; TECNOLOGIA DA INFORMAÇÃO; MODELO DE NEGÓCIO; INOVAÇÕES TECNOLÓGICAS
- Language: Inglês
- Imprenta:
- Publisher: IAMOT
- Publisher place: coral Gables, FL
- Date published: 2014
- Source:
- Conference titles: International Conference for the International Association of Management of Technology
-
ABNT
COSTA, Renato Machado et al. Servitization strategy in the IT segment: the new competitive weapon. 2014, Anais.. coral Gables, FL: IAMOT, 2014. . Acesso em: 10 mar. 2026. -
APA
Costa, R. M., Ornellas, R. S., Gandour, F., Wright, J. T. C., Yu, A. S. O., & Nascimento, P. T. de S. (2014). Servitization strategy in the IT segment: the new competitive weapon. In Science, technology and innovation in the age of economic, political and security challenges. coral Gables, FL: IAMOT. -
NLM
Costa RM, Ornellas RS, Gandour F, Wright JTC, Yu ASO, Nascimento PT de S. Servitization strategy in the IT segment: the new competitive weapon. Science, technology and innovation in the age of economic, political and security challenges. 2014 ;[citado 2026 mar. 10 ] -
Vancouver
Costa RM, Ornellas RS, Gandour F, Wright JTC, Yu ASO, Nascimento PT de S. Servitization strategy in the IT segment: the new competitive weapon. Science, technology and innovation in the age of economic, political and security challenges. 2014 ;[citado 2026 mar. 10 ] - Front end of innovation in start-up companies: an exploratory study regarding innovation framing and desired outputs
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