Proposition of an econometric model for children influence in family decision making: empirical evidence from Brazil (2011)
- Authors:
- USP affiliated authors: VELOSO, ANDRES RODRIGUEZ - FEA ; CAMPOMAR, MARCOS CORTEZ - FEA
- Unidade: FEA
- Subjects: CRIANÇAS; TOMADA DE DECISÃO (ADMINISTRAÇÃO EXECUTIVA) (MODELOS ECONOMÉTRICOS); COMPORTAMENTO DO CONSUMIDOR
- Language: Inglês
- Imprenta:
- Publisher: Academy of Marketing
- Publisher place: Argyll
- Date published: 2011
- Source:
- Título: Marketing fields forever
- Conference titles: Academy of Marketing Conference 2011
-
ABNT
VELOSO, Andres Rodriguez e HILDEBRAND, Diogo Fajardo Nunes e CAMPOMAR, Marcos Cortez. Proposition of an econometric model for children influence in family decision making: empirical evidence from Brazil. 2011, Anais.. Argyll: Academy of Marketing, 2011. Disponível em: https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0238.pdf. Acesso em: 19 out. 2024. -
APA
Veloso, A. R., Hildebrand, D. F. N., & Campomar, M. C. (2011). Proposition of an econometric model for children influence in family decision making: empirical evidence from Brazil. In Marketing fields forever. Argyll: Academy of Marketing. Recuperado de https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0238.pdf -
NLM
Veloso AR, Hildebrand DFN, Campomar MC. Proposition of an econometric model for children influence in family decision making: empirical evidence from Brazil [Internet]. Marketing fields forever. 2011 ;[citado 2024 out. 19 ] Available from: https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0238.pdf -
Vancouver
Veloso AR, Hildebrand DFN, Campomar MC. Proposition of an econometric model for children influence in family decision making: empirical evidence from Brazil [Internet]. Marketing fields forever. 2011 ;[citado 2024 out. 19 ] Available from: https://marketing.conference-services.net/resources/327/2342/pdf/AM2011_0238.pdf - Análise de estratégias de comunicação em propagandas televisivas voltadas ao público infantil
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