Growth and profits at the bottom of the pyramid: company strategy and performance in low-end consumer markets in Brazil

Growth and profits at the bottom of the pyramid: company strategy and performance in low-end consumer markets in Brazil (2008)

Authors:
- Wright, James T. C.
- Spers, Renata Giovinazzo
Autor USP: WRIGHT, JAMES TERENCE COULTER - FEA
Unidade: FEA
Subjects: ADMINISTRAÇÃO ESTRATÉGICA; ESTRATÉGIA ORGANIZACIONAL; CONSUMIDOR
Language: Inglês
Imprenta:
- Publisher: Business Association of Latin American Studies
- Publisher place: Bogotá
- Date published: 2008
Source:
- Título: Strategic alliances and network : building Latin America's future
Conference titles: BALAS 2008

A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

ABNT

WRIGHT, James T. C. e SPERS, Renata Giovinazzo. Growth and profits at the bottom of the pyramid: company strategy and performance in low-end consumer markets in Brazil. 2008, Anais.. Bogotá: Business Association of Latin American Studies, 2008. . Acesso em: 04 mar. 2026.
APA

Wright, J. T. C., & Spers, R. G. (2008). Growth and profits at the bottom of the pyramid: company strategy and performance in low-end consumer markets in Brazil. In Strategic alliances and network : building Latin America's future. Bogotá: Business Association of Latin American Studies.
NLM

Wright JTC, Spers RG. Growth and profits at the bottom of the pyramid: company strategy and performance in low-end consumer markets in Brazil. Strategic alliances and network : building Latin America's future. 2008 ;[citado 2026 mar. 04 ]
Vancouver

Wright JTC, Spers RG. Growth and profits at the bottom of the pyramid: company strategy and performance in low-end consumer markets in Brazil. Strategic alliances and network : building Latin America's future. 2008 ;[citado 2026 mar. 04 ]