Impact of loyalty programs on customer retention: evidence from the retail apparel industry in Brazil

Impact of loyalty programs on customer retention: evidence from the retail apparel industry in Brazil (2007)

Authors:
USP affiliated authors: ANGELO, CLAUDIO FELISONI DE - FEA ; FAVERO, LUIZ PAULO LOPES - FEA
Unidade: FEA
Subjects: COMPORTAMENTO DO CONSUMIDOR; CONSUMIDOR
Language: Inglês
Imprenta:
- Publisher: AGB
- Publisher place: Washington, D.C.
- Date published: 2007
Source:
- Título: Proceedings
Conference titles: Association for Global Business Conference

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ABNT

ANGELO, Claudio Felisoni de e FÁVERO, Luiz Paulo Lopes e EUNNI, Rangamohan V. Impact of loyalty programs on customer retention: evidence from the retail apparel industry in Brazil. 2007, Anais.. Washington, D.C.: AGB, 2007. . Acesso em: 19 maio 2025.
APA

Angelo, C. F. de, Fávero, L. P. L., & Eunni, R. V. (2007). Impact of loyalty programs on customer retention: evidence from the retail apparel industry in Brazil. In Proceedings. Washington, D.C.: AGB.
NLM

Angelo CF de, Fávero LPL, Eunni RV. Impact of loyalty programs on customer retention: evidence from the retail apparel industry in Brazil. Proceedings. 2007 ;[citado 2025 maio 19 ]
Vancouver

Angelo CF de, Fávero LPL, Eunni RV. Impact of loyalty programs on customer retention: evidence from the retail apparel industry in Brazil. Proceedings. 2007 ;[citado 2025 maio 19 ]