An exploration of marketing manager´s understanding of cost implications of bonus pack versus price decisions

An exploration of marketing manager´s understanding of cost implications of bonus pack versus price decisions (2003)

Authors:
USP affiliated authors: GUERREIRO, REINALDO - FEA ; SANTOS, ARIOVALDO DOS - FEA ; SILVEIRA, JOSE AUGUSTO GIESBRECHT DA - FEA
School: FEA
Subjects: ADMINISTRAÇÃO DE MARKETING; CONTABILIDADE GERENCIAL
Language: Inglês
Imprenta:
- Publisher: EAC/FEA/USP
- Place of publication: São Paulo
- Date published: 2003
Source:
- Título do periódico: Anais
Conference title: Congresso USP Controladoria e Contabilidade

A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas

ABNT

GUERREIRO, Reinaldo; SANTOS, Ariovaldo dos; SILVEIRA, José Augusto Giesbrecht da; ONG, Beng S. An exploration of marketing manager´s understanding of cost implications of bonus pack versus price decisions. Anais.. São Paulo: EAC/FEA/USP, 2003.
APA

Guerreiro, R., Santos, A. dos, Silveira, J. A. G. da, & Ong, B. S. (2003). An exploration of marketing manager´s understanding of cost implications of bonus pack versus price decisions. In Anais. São Paulo: EAC/FEA/USP.
NLM

Guerreiro R, Santos A dos, Silveira JAG da, Ong BS. An exploration of marketing manager´s understanding of cost implications of bonus pack versus price decisions. Anais. 2003 ;
Vancouver

Guerreiro R, Santos A dos, Silveira JAG da, Ong BS. An exploration of marketing manager´s understanding of cost implications of bonus pack versus price decisions. Anais. 2003 ;