Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil (1999)
- Authors:
- USP affiliated author: VASCONCELLOS, EDUARDO PINHEIRO GONDIM DE - FEA
- School: FEA
- Subject: MARKETING
- Language: Inglês
- Imprenta:
- Publisher: Business Association of Latin American Studies
- Place of publication: New Orleans
- Date published: 1999
- Source:
- Título do periódico: Latin America´s new millennium : reaching "El Dorado"
- Conference title: BALAS 1999
-
ABNT
ZILBER, Silvia Novaes; VASCONCELLOS, Eduardo Pinheiro Gondim de. Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil. Anais.. New Orleans: Business Association of Latin American Studies, 1999. -
APA
Zilber, S. N., & Vasconcellos, E. P. G. de. (1999). Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil. In Latin America´s new millennium : reaching "El Dorado". New Orleans: Business Association of Latin American Studies. -
NLM
Zilber SN, Vasconcellos EPG de. Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil. Latin America´s new millennium : reaching "El Dorado". 1999 ; -
Vancouver
Zilber SN, Vasconcellos EPG de. Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil. Latin America´s new millennium : reaching "El Dorado". 1999 ; - Innovación en servicios. Estructura conceptual y aplicación a dos casos de éxito: accenture y e-fotos
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