Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil

Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil (1999)

Authors:
- Zilber, Silvia Novaes
- Vasconcellos, Eduardo Pinheiro Gondim de
USP affiliated author: VASCONCELLOS, EDUARDO PINHEIRO GONDIM DE - FEA
School: FEA
Subject: MARKETING
Language: Inglês
Imprenta:
- Publisher: Business Association of Latin American Studies
- Place of publication: New Orleans
- Date published: 1999
Source:
- Título do periódico: Latin America´s new millennium : reaching "El Dorado"
Conference title: BALAS 1999

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ABNT

ZILBER, Silvia Novaes; VASCONCELLOS, Eduardo Pinheiro Gondim de. Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil. Anais.. New Orleans: Business Association of Latin American Studies, 1999.
APA

Zilber, S. N., & Vasconcellos, E. P. G. de. (1999). Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil. In Latin America´s new millennium : reaching "El Dorado". New Orleans: Business Association of Latin American Studies.
NLM

Zilber SN, Vasconcellos EPG de. Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil. Latin America´s new millennium : reaching "El Dorado". 1999 ;
Vancouver

Zilber SN, Vasconcellos EPG de. Organizational marketing structure as a competitive advantage factor: the case of Unilever group in Brazil. Latin America´s new millennium : reaching "El Dorado". 1999 ;