Sexual appeal in print media advertising: effects on brand recall and fixation time (2017)
- Authors:
- USP affiliated authors: OLIVEIRA, JORGE HENRIQUE CALDEIRA DE - FEARP ; GIRALDI, JANAINA DE MOURA ENGRACIA - FEARP
- Unidade: FEARP
- DOI: 10.1108/rjta-12-2016-0033
- Subjects: MARKETING; PROPAGANDA COMERCIAL; MÍDIA IMPRESSA; COMPORTAMENTO DO CONSUMIDOR
- Keywords: TEXTILE; BRAND RECALL; PRINT MEDIA ADVERTISING; SEXUAL APPEAL
- Language: Inglês
- Imprenta:
- Source:
- Título do periódico: Research Journal of Textile and Apparel
- ISSN: 1560-6074
- Volume/Número/Paginação/Ano: v. 21, n. 1, p. 42-58, 2017
- Este periódico é de assinatura
- Este artigo NÃO é de acesso aberto
- Cor do Acesso Aberto: closed
-
ABNT
FIDELIS, Bruno Tomaselli et al. Sexual appeal in print media advertising: effects on brand recall and fixation time. Research Journal of Textile and Apparel, v. 21, n. 1, p. 42-58, 2017Tradução . . Disponível em: https://doi.org/10.1108/rjta-12-2016-0033. Acesso em: 23 abr. 2024. -
APA
Fidelis, B. T., Oliveira, J. H. C. de, Giraldi, J. de M. E., & Santos, R. de O. J. dos. (2017). Sexual appeal in print media advertising: effects on brand recall and fixation time. Research Journal of Textile and Apparel, 21( 1), 42-58. doi:10.1108/rjta-12-2016-0033 -
NLM
Fidelis BT, Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Sexual appeal in print media advertising: effects on brand recall and fixation time [Internet]. Research Journal of Textile and Apparel. 2017 ; 21( 1): 42-58.[citado 2024 abr. 23 ] Available from: https://doi.org/10.1108/rjta-12-2016-0033 -
Vancouver
Fidelis BT, Oliveira JHC de, Giraldi J de ME, Santos R de OJ dos. Sexual appeal in print media advertising: effects on brand recall and fixation time [Internet]. Research Journal of Textile and Apparel. 2017 ; 21( 1): 42-58.[citado 2024 abr. 23 ] Available from: https://doi.org/10.1108/rjta-12-2016-0033 - Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
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Informações sobre o DOI: 10.1108/rjta-12-2016-0033 (Fonte: oaDOI API)
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