Source: People making marketing. Conference titles: European Marketing Academy Conference. Unidade: FEA
Subjects: IMAGEM ORGANIZACIONAL, ADMINISTRAÇÃO DE MARKETING, MARKETING ESTRATÉGICO
ABNT
STREHLAU, Vivian Iara et al. Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels. 2018, Anais.. Brussels: EMAC, 2018. . Acesso em: 01 nov. 2024.APA
Strehlau, V. I., Suter, M. B., Coelho, D. B., Borini, F. M., & Oliveira Junior, M. de M. (2018). Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels. In People making marketing. Brussels: EMAC.NLM
Strehlau VI, Suter MB, Coelho DB, Borini FM, Oliveira Junior M de M. Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels. People making marketing. 2018 ;[citado 2024 nov. 01 ]Vancouver
Strehlau VI, Suter MB, Coelho DB, Borini FM, Oliveira Junior M de M. Association of brand architecture and corporate brand concepts to manage Country of Origin Image (COI) at different levels. People making marketing. 2018 ;[citado 2024 nov. 01 ]