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  • Fonte: Competitiveness in Latin America: new challenges, new directions. Nome do evento: BALAS 2007. Unidade: FEARP

    Assuntos: MARKETING ESTRATÉGICO, VAREJO

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    • ABNT

      CAMPOMAR, Marcos Cortez e GIRALDI, Janaina de Moura Engracia. The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil. 2007, Anais.. San José: Business Association of Latin American Studies, 2007. . Acesso em: 12 jun. 2024.
    • APA

      Campomar, M. C., & Giraldi, J. de M. E. (2007). The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil. In Competitiveness in Latin America: new challenges, new directions. San José: Business Association of Latin American Studies.
    • NLM

      Campomar MC, Giraldi J de ME. The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil. Competitiveness in Latin America: new challenges, new directions. 2007 ;[citado 2024 jun. 12 ]
    • Vancouver

      Campomar MC, Giraldi J de ME. The importance of the store image and private label brands' management for the success of strategies: an exploratory study in Brazil. Competitiveness in Latin America: new challenges, new directions. 2007 ;[citado 2024 jun. 12 ]

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