ReP USP - Resultado da busca

Trabalho de evento-resumo
The brazilian biomass: from green to gold (2021)
Fagundes, Ligia; Baudel, Henrique M; Mazzon, José Afonso
Source: Innovation for a sustainable world: science and technology to enhance the world for the future generations. Conference titles: International Triple Helix Conference. Unidade: FEA
Subjects: SUSTENTABILIDADE, INOVAÇÃO, MUDANÇA CLIMÁTICA
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ABNT
FAGUNDES, Ligia e BAUDEL, Henrique M e MAZZON, José Afonso. The brazilian biomass: from green to gold. 2021, Anais.. Stanford: Triple Helix Association, 2021. Disponível em: https://drive.google.com/file/d/1LigHhawhzgHf7zhKlM2i3vnef_w6fJdW/view. Acesso em: 11 jun. 2024.
APA
Fagundes, L., Baudel, H. M., & Mazzon, J. A. (2021). The brazilian biomass: from green to gold. In Innovation for a sustainable world: science and technology to enhance the world for the future generations. Stanford: Triple Helix Association. Recuperado de https://drive.google.com/file/d/1LigHhawhzgHf7zhKlM2i3vnef_w6fJdW/view
NLM
Fagundes L, Baudel HM, Mazzon JA. The brazilian biomass: from green to gold [Internet]. Innovation for a sustainable world: science and technology to enhance the world for the future generations. 2021 ;[citado 2024 jun. 11 ] Available from: https://drive.google.com/file/d/1LigHhawhzgHf7zhKlM2i3vnef_w6fJdW/view
Vancouver
Fagundes L, Baudel HM, Mazzon JA. The brazilian biomass: from green to gold [Internet]. Innovation for a sustainable world: science and technology to enhance the world for the future generations. 2021 ;[citado 2024 jun. 11 ] Available from: https://drive.google.com/file/d/1LigHhawhzgHf7zhKlM2i3vnef_w6fJdW/view
Artigo de periodico
The power of sophistication: how service design cues help in service failures (2020)
Terres, Mellina da Silva ; Herter, Márcia Maurer ; Pinto, Diego Costa ; Mazzon, José Afonso
Source: Journal of Consumer Behaviour. Unidade: FEA
Subjects: MARKETING DE SERVIÇO, COMPORTAMENTO DO CONSUMIDOR, SATISFAÇÃO DO CONSUMIDOR
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ABNT
TERRES, Mellina da Silva et al. The power of sophistication: how service design cues help in service failures. Journal of Consumer Behaviour, v. 19, n. 3, p. 277-290, 2020Tradução . . Disponível em: https://doi.org/10.1002/cb.1816. Acesso em: 11 jun. 2024.
APA
Terres, M. da S., Herter, M. M., Pinto, D. C., & Mazzon, J. A. (2020). The power of sophistication: how service design cues help in service failures. Journal of Consumer Behaviour, 19( 3), 277-290. doi:10.1002/cb.1816
NLM
Terres M da S, Herter MM, Pinto DC, Mazzon JA. The power of sophistication: how service design cues help in service failures [Internet]. Journal of Consumer Behaviour. 2020 ; 19( 3): 277-290.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1002/cb.1816
Vancouver
Terres M da S, Herter MM, Pinto DC, Mazzon JA. The power of sophistication: how service design cues help in service failures [Internet]. Journal of Consumer Behaviour. 2020 ; 19( 3): 277-290.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1002/cb.1816
Trabalho de evento
My problem, your solution: a study of customer causal attributions in product or service failure (2018)
Isabella, Giuliana; Hemani-Merino, Martin; Chácon, Jorge Elias Dávalos; Mazzon, José Afonso
Source: Bridging borders for peace and prosperity. Conference titles: BALAS Annual Conference 2018. Unidade: FEA
Subjects: MARKETING DE SERVIÇO, COMPORTAMENTO DO CONSUMIDOR
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ABNT
ISABELLA, Giuliana et al. My problem, your solution: a study of customer causal attributions in product or service failure. 2018, Anais.. Seattle: Business Association of Latin American Studies, 2018. . Acesso em: 11 jun. 2024.
APA
Isabella, G., Hemani-Merino, M., Chácon, J. E. D., & Mazzon, J. A. (2018). My problem, your solution: a study of customer causal attributions in product or service failure. In Bridging borders for peace and prosperity. Seattle: Business Association of Latin American Studies.
NLM
Isabella G, Hemani-Merino M, Chácon JED, Mazzon JA. My problem, your solution: a study of customer causal attributions in product or service failure. Bridging borders for peace and prosperity. 2018 ;[citado 2024 jun. 11 ]
Vancouver
Isabella G, Hemani-Merino M, Chácon JED, Mazzon JA. My problem, your solution: a study of customer causal attributions in product or service failure. Bridging borders for peace and prosperity. 2018 ;[citado 2024 jun. 11 ]
Parte de monografia/livro
Proposition and test of an integrative model for media use (2017)
Chimenti, Paula; Nogueira, Roberto; Mazzon, José Afonso ; Rodrigues, Marco Antônio; Hupsel, Luiz Felipe
Source: Handbook of research on technology adoption, social policy, and global integration. Unidade: FEA
Subjects: MÍDIA ELETRÔNICA, MEIOS DE COMUNICAÇÃO
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ABNT
CHIMENTI, Paula et al. Proposition and test of an integrative model for media use. Handbook of research on technology adoption, social policy, and global integration. Tradução . Hershey: Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo, 2017. . Disponível em: https://doi.org/10.4018/978-1-5225-2668-1.ch009. Acesso em: 11 jun. 2024.
APA
Chimenti, P., Nogueira, R., Mazzon, J. A., Rodrigues, M. A., & Hupsel, L. F. (2017). Proposition and test of an integrative model for media use. In Handbook of research on technology adoption, social policy, and global integration. Hershey: Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo. doi:10.4018/978-1-5225-2668-1.ch009
NLM
Chimenti P, Nogueira R, Mazzon JA, Rodrigues MA, Hupsel LF. Proposition and test of an integrative model for media use [Internet]. In: Handbook of research on technology adoption, social policy, and global integration. Hershey: Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo; 2017. [citado 2024 jun. 11 ] Available from: https://doi.org/10.4018/978-1-5225-2668-1.ch009
Vancouver
Chimenti P, Nogueira R, Mazzon JA, Rodrigues MA, Hupsel LF. Proposition and test of an integrative model for media use [Internet]. In: Handbook of research on technology adoption, social policy, and global integration. Hershey: Faculdade de Economia, Administração, Contabilidade e Atuária, Universidade de São Paulo; 2017. [citado 2024 jun. 11 ] Available from: https://doi.org/10.4018/978-1-5225-2668-1.ch009
Trabalho de evento
Thresholds are everywhere: investigating the worker food program (2017)
Mazzon, José Afonso
Source: Proceedings. Conference titles: BALAS Annual Conference 2017. Unidade: FEA
Subjects: PROGRAMAS E POLÍTICAS DE NUTRIÇÃO E ALIMENTAÇÃO, TRABALHADORES, MARKETING SOCIAL
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ABNT
MAZZON, José Afonso. Thresholds are everywhere: investigating the worker food program. 2017, Anais.. Seattle: Business Association of Latin American Studies, 2017. . Acesso em: 11 jun. 2024.
APA
Mazzon, J. A. (2017). Thresholds are everywhere: investigating the worker food program. In Proceedings. Seattle: Business Association of Latin American Studies.
NLM
Mazzon JA. Thresholds are everywhere: investigating the worker food program. Proceedings. 2017 ;[citado 2024 jun. 11 ]
Vancouver
Mazzon JA. Thresholds are everywhere: investigating the worker food program. Proceedings. 2017 ;[citado 2024 jun. 11 ]
Artigo de periodico
Impacts of product type and representation type on the perception of justice and price fairness (2017)
Isabella, Giuliana; Mazzon, José Afonso ; Dimoka, Angelika
Source: Journal of Business Research. Unidade: FEA
Subjects: PREÇO AO CONSUMIDOR, ECONOMIA POLÍTICA
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ABNT
ISABELLA, Giuliana e MAZZON, José Afonso e DIMOKA, Angelika. Impacts of product type and representation type on the perception of justice and price fairness. Journal of Business Research, v. 81, p. 203-211, 2017Tradução . . Disponível em: https://doi.org/10.1016/j.jbusres.2016.10.031. Acesso em: 11 jun. 2024.
APA
Isabella, G., Mazzon, J. A., & Dimoka, A. (2017). Impacts of product type and representation type on the perception of justice and price fairness. Journal of Business Research, 81, 203-211. doi:10.1016/j.jbusres.2016.10.031
NLM
Isabella G, Mazzon JA, Dimoka A. Impacts of product type and representation type on the perception of justice and price fairness [Internet]. Journal of Business Research. 2017 ; 81 203-211.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1016/j.jbusres.2016.10.031
Vancouver
Isabella G, Mazzon JA, Dimoka A. Impacts of product type and representation type on the perception of justice and price fairness [Internet]. Journal of Business Research. 2017 ; 81 203-211.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1016/j.jbusres.2016.10.031
Trabalho de evento
Going with the flow: corruption in tax agencies (2016)
Carvalho, Hamilton Coimbra; Santos, Joaquim Rocha dos; Martins, Marcelo Ramos ; Franco, Eduardo; Mazzon, José Afonso
Source: Proceedings. Conference titles: International Conference of the System Dynamics Society. Unidades: EP, FEA
Subjects: CORRUPÇÃO, AUDITORIA
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ABNT
CARVALHO, Hamilton Coimbra et al. Going with the flow: corruption in tax agencies. 2016, Anais.. Albany, New York: System Dynamics Society, 2016. Disponível em: https://hal.archives-ouvertes.fr/hal-01370096/document. Acesso em: 11 jun. 2024.
APA
Carvalho, H. C., Santos, J. R. dos, Martins, M. R., Franco, E., & Mazzon, J. A. (2016). Going with the flow: corruption in tax agencies. In Proceedings. Albany, New York: System Dynamics Society. Recuperado de https://hal.archives-ouvertes.fr/hal-01370096/document
NLM
Carvalho HC, Santos JR dos, Martins MR, Franco E, Mazzon JA. Going with the flow: corruption in tax agencies [Internet]. Proceedings. 2016 ;[citado 2024 jun. 11 ] Available from: https://hal.archives-ouvertes.fr/hal-01370096/document
Vancouver
Carvalho HC, Santos JR dos, Martins MR, Franco E, Mazzon JA. Going with the flow: corruption in tax agencies [Internet]. Proceedings. 2016 ;[citado 2024 jun. 11 ] Available from: https://hal.archives-ouvertes.fr/hal-01370096/document
Trabalho de evento
Zombies in civil service: why the conceptual edifice of public administration creates a motivational trap in Brasil (2016)
Carvalho, Hamilton Coimbra; Santos, Joaquim Rocha dos; Martins, Marcelo Ramos ; Franco, Eduardo; Mazzon, José Afonso
Source: Proceedings. Conference titles: International Conference of the System Dynamics Society. Unidades: EP, FEA
Subjects: AUTODETERMINAÇÃO, AUTOESTIMA, MOTIVAÇÃO, ADMINISTRAÇÃO PÚBLICA, SISTEMAS DINÂMICOS
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ABNT
CARVALHO, Hamilton Coimbra et al. Zombies in civil service: why the conceptual edifice of public administration creates a motivational trap in Brasil. 2016, Anais.. Albany, New York: System Dynamics Society, 2016. Disponível em: https://hal.archives-ouvertes.fr/hal-01370097/document. Acesso em: 11 jun. 2024.
APA
Carvalho, H. C., Santos, J. R. dos, Martins, M. R., Franco, E., & Mazzon, J. A. (2016). Zombies in civil service: why the conceptual edifice of public administration creates a motivational trap in Brasil. In Proceedings. Albany, New York: System Dynamics Society. Recuperado de https://hal.archives-ouvertes.fr/hal-01370097/document
NLM
Carvalho HC, Santos JR dos, Martins MR, Franco E, Mazzon JA. Zombies in civil service: why the conceptual edifice of public administration creates a motivational trap in Brasil [Internet]. Proceedings. 2016 ;[citado 2024 jun. 11 ] Available from: https://hal.archives-ouvertes.fr/hal-01370097/document
Vancouver
Carvalho HC, Santos JR dos, Martins MR, Franco E, Mazzon JA. Zombies in civil service: why the conceptual edifice of public administration creates a motivational trap in Brasil [Internet]. Proceedings. 2016 ;[citado 2024 jun. 11 ] Available from: https://hal.archives-ouvertes.fr/hal-01370097/document
Trabalho de evento-resumo
It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases (2015)
Isabella, Giuliana; Mazzon, José Afonso
Source: Marketing in a global, digital and connected world. Conference titles: AMA Winter Marketing Educators' Conference. Unidade: FEA
Subjects: PREÇOS, JUSTIÇA
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ABNT
ISABELLA, Giuliana e MAZZON, José Afonso. It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases. 2015, Anais.. Chicago, IL.: American Marketing Association, 2015. . Acesso em: 11 jun. 2024.
APA
Isabella, G., & Mazzon, J. A. (2015). It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases. In Marketing in a global, digital and connected world. Chicago, IL.: American Marketing Association.
NLM
Isabella G, Mazzon JA. It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases. Marketing in a global, digital and connected world. 2015 ;[citado 2024 jun. 11 ]
Vancouver
Isabella G, Mazzon JA. It is not fair to pay more! a study of the perception of justice and price fairness in hedonic and utilitarian purchases. Marketing in a global, digital and connected world. 2015 ;[citado 2024 jun. 11 ]
Artigo de periodico
Measuring the impact of a conditional cash transfer program on consumption behavior with propensity scoring (2015)
Kamakura, Wagner A; Mazzon, José Afonso
Source: Customer Needs and Solutions. Unidade: FEA
Subjects: ECONOMIA, CONSUMO
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ABNT
KAMAKURA, Wagner A e MAZZON, José Afonso. Measuring the impact of a conditional cash transfer program on consumption behavior with propensity scoring. Customer Needs and Solutions, v. 2, n. 4, p. 302–316, 2015Tradução . . Disponível em: https://doi.org/10.1007/s40547-015-0037-0. Acesso em: 11 jun. 2024.
APA
Kamakura, W. A., & Mazzon, J. A. (2015). Measuring the impact of a conditional cash transfer program on consumption behavior with propensity scoring. Customer Needs and Solutions, 2( 4), 302–316. doi:10.1007/s40547-015-0037-0
NLM
Kamakura WA, Mazzon JA. Measuring the impact of a conditional cash transfer program on consumption behavior with propensity scoring [Internet]. Customer Needs and Solutions. 2015 ; 2( 4): 302–316.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1007/s40547-015-0037-0
Vancouver
Kamakura WA, Mazzon JA. Measuring the impact of a conditional cash transfer program on consumption behavior with propensity scoring [Internet]. Customer Needs and Solutions. 2015 ; 2( 4): 302–316.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1007/s40547-015-0037-0
Artigo de periodico
Impacts from product type and representation type on perception of justice and price fairness (2015)
Isabella, Giuliana; Mazzon, José Afonso ; Dimoka, Angelika
Source: Entrepreneurship in a diverse world of global initiatives. Conference titles: BALAS Annual Conference 2015. Unidade: FEA
Subjects: PREÇO AO CONSUMIDOR, ECONOMIA POLÍTICA
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ABNT
ISABELLA, Giuliana e MAZZON, José Afonso e DIMOKA, Angelika. Impacts from product type and representation type on perception of justice and price fairness. Entrepreneurship in a diverse world of global initiatives, 2015Tradução . . Disponível em: https://doi.org/10.1016/j.jbusres.2016.10.031. Acesso em: 11 jun. 2024.
APA
Isabella, G., Mazzon, J. A., & Dimoka, A. (2015). Impacts from product type and representation type on perception of justice and price fairness. Entrepreneurship in a diverse world of global initiatives. doi:10.1016/j.jbusres.2016.10.031
NLM
Isabella G, Mazzon JA, Dimoka A. Impacts from product type and representation type on perception of justice and price fairness [Internet]. Entrepreneurship in a diverse world of global initiatives. 2015 ;[citado 2024 jun. 11 ] Available from: https://doi.org/10.1016/j.jbusres.2016.10.031
Vancouver
Isabella G, Mazzon JA, Dimoka A. Impacts from product type and representation type on perception of justice and price fairness [Internet]. Entrepreneurship in a diverse world of global initiatives. 2015 ;[citado 2024 jun. 11 ] Available from: https://doi.org/10.1016/j.jbusres.2016.10.031
Trabalho de evento-resumo
Recovery satisfaction construct and construct-related: assessment measurement from item response theory (2015)
Hernani-Merino, Martín; Isabella, Giuliana; Tarazona Vargas, Enver Gerald; Mazzon, José Afonso
Source: Resumos. Conference titles: Asia-Pacific conference. Unidade: FEA
Assunto: TEORIA DE RESPOSTA AO ITEM
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ABNT
HERNANI-MERINO, Martín et al. Recovery satisfaction construct and construct-related: assessment measurement from item response theory. 2015, Anais.. Duluth, MN: Association for consumer research, 2015. Disponível em: http://www.acrwebsite.org/volumes/ap11/apacr_vol11_1018920.pdf. Acesso em: 11 jun. 2024.
APA
Hernani-Merino, M., Isabella, G., Tarazona Vargas, E. G., & Mazzon, J. A. (2015). Recovery satisfaction construct and construct-related: assessment measurement from item response theory. In Resumos. Duluth, MN: Association for consumer research. Recuperado de http://www.acrwebsite.org/volumes/ap11/apacr_vol11_1018920.pdf
NLM
Hernani-Merino M, Isabella G, Tarazona Vargas EG, Mazzon JA. Recovery satisfaction construct and construct-related: assessment measurement from item response theory [Internet]. Resumos. 2015 ;[citado 2024 jun. 11 ] Available from: http://www.acrwebsite.org/volumes/ap11/apacr_vol11_1018920.pdf
Vancouver
Hernani-Merino M, Isabella G, Tarazona Vargas EG, Mazzon JA. Recovery satisfaction construct and construct-related: assessment measurement from item response theory [Internet]. Resumos. 2015 ;[citado 2024 jun. 11 ] Available from: http://www.acrwebsite.org/volumes/ap11/apacr_vol11_1018920.pdf
Artigo de periodico
The mixed effects of participant diversity and expressive freedom in online peer-to-peer problem solving communities (2014)
Almeida, Stefânia Ordovás de; Dholakia, Utpal M; Hernandez, Jose Mauro da Costa ; Mazzon, José Afonso
Source: Journal of Interactive Marketing. Unidades: EACH, FEA
Subjects: COMUNIDADE VIRTUAL, IDENTIDADE SOCIAL, LIBERDADE DE EXPRESSÃO
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ABNT
ALMEIDA, Stefânia Ordovás de et al. The mixed effects of participant diversity and expressive freedom in online peer-to-peer problem solving communities. Journal of Interactive Marketing, v. 28, n. 3, p. 196-209, 2014Tradução . . Disponível em: https://doi.org/10.1016/j.intmar.2014.02.003. Acesso em: 11 jun. 2024.
APA
Almeida, S. O. de, Dholakia, U. M., Hernandez, J. M. da C., & Mazzon, J. A. (2014). The mixed effects of participant diversity and expressive freedom in online peer-to-peer problem solving communities. Journal of Interactive Marketing, 28( 3), 196-209. doi:10.1016/j.intmar.2014.02.003
NLM
Almeida SO de, Dholakia UM, Hernandez JM da C, Mazzon JA. The mixed effects of participant diversity and expressive freedom in online peer-to-peer problem solving communities [Internet]. Journal of Interactive Marketing. 2014 ; 28( 3): 196-209.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1016/j.intmar.2014.02.003
Vancouver
Almeida SO de, Dholakia UM, Hernandez JM da C, Mazzon JA. The mixed effects of participant diversity and expressive freedom in online peer-to-peer problem solving communities [Internet]. Journal of Interactive Marketing. 2014 ; 28( 3): 196-209.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1016/j.intmar.2014.02.003
Trabalho de evento
Newspapers in the digital age: antecedent factors of information media use (2013)
Nogueira, Roberto; Chimenti, Paula; Mazzon, José Afonso ; Silva, Bianca Carvalho da; Vaz, Luiz Felipe Hupsel; Rodrigues, Marco Aurelio de Souza
Source: Free markets and social inclusion: towards a common goal. Conference titles: BALAS Annual Conference 2013. Unidade: FEA
Subjects: MEIOS DE COMUNICAÇÃO, JORNAIS, COMPORTAMENTO DO CONSUMIDOR
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ABNT
NOGUEIRA, Roberto et al. Newspapers in the digital age: antecedent factors of information media use. 2013, Anais.. Seattle: Business Association of Latin American Studies, 2013. Disponível em: http://www.balas.org/BALAS_2013_proceedings_data/data/documents/p638205.pdf. Acesso em: 11 jun. 2024.
APA
Nogueira, R., Chimenti, P., Mazzon, J. A., Silva, B. C. da, Vaz, L. F. H., & Rodrigues, M. A. de S. (2013). Newspapers in the digital age: antecedent factors of information media use. In Free markets and social inclusion: towards a common goal. Seattle: Business Association of Latin American Studies. Recuperado de http://www.balas.org/BALAS_2013_proceedings_data/data/documents/p638205.pdf
NLM
Nogueira R, Chimenti P, Mazzon JA, Silva BC da, Vaz LFH, Rodrigues MA de S. Newspapers in the digital age: antecedent factors of information media use [Internet]. Free markets and social inclusion: towards a common goal. 2013 ;[citado 2024 jun. 11 ] Available from: http://www.balas.org/BALAS_2013_proceedings_data/data/documents/p638205.pdf
Vancouver
Nogueira R, Chimenti P, Mazzon JA, Silva BC da, Vaz LFH, Rodrigues MA de S. Newspapers in the digital age: antecedent factors of information media use [Internet]. Free markets and social inclusion: towards a common goal. 2013 ;[citado 2024 jun. 11 ] Available from: http://www.balas.org/BALAS_2013_proceedings_data/data/documents/p638205.pdf
Trabalho de evento
The effects of participation in online brand communities: finding from Xbox communities in Brazil (2010)
Almeida, Stefânia Ordovás de; Dholakia, Utpal; Mazzon, José Afonso ; Muller Neto, Hugo Fridolino
Source: Marketing 2010 : strategies and solutions for a tumultuous economy. Conference titles: AMA Winter Marketing Educators' Conference. Unidade: FEA
Subjects: COMUNIDADE VIRTUAL, COMPORTAMENTO DO CONSUMIDOR, MARKETING DE RELACIONAMENTO, JOGOS DE COMPUTADOR
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ABNT
ALMEIDA, Stefânia Ordovás de et al. The effects of participation in online brand communities: finding from Xbox communities in Brazil. 2010, Anais.. New Orleans, LA: American Marketing Association, 2010. Disponível em: http://convention3.allacademic.com/one/ama/winter10/index.php? Acesso em: 11 jun. 2024.
APA
Almeida, S. O. de, Dholakia, U., Mazzon, J. A., & Muller Neto, H. F. (2010). The effects of participation in online brand communities: finding from Xbox communities in Brazil. In Marketing 2010 : strategies and solutions for a tumultuous economy. New Orleans, LA: American Marketing Association. Recuperado de http://convention3.allacademic.com/one/ama/winter10/index.php?
NLM
Almeida SO de, Dholakia U, Mazzon JA, Muller Neto HF. The effects of participation in online brand communities: finding from Xbox communities in Brazil [Internet]. Marketing 2010 : strategies and solutions for a tumultuous economy. 2010 ;[citado 2024 jun. 11 ] Available from: http://convention3.allacademic.com/one/ama/winter10/index.php?
Vancouver
Almeida SO de, Dholakia U, Mazzon JA, Muller Neto HF. The effects of participation in online brand communities: finding from Xbox communities in Brazil [Internet]. Marketing 2010 : strategies and solutions for a tumultuous economy. 2010 ;[citado 2024 jun. 11 ] Available from: http://convention3.allacademic.com/one/ama/winter10/index.php?
Artigo de periodico
Duas décadas da Norma Brasileira de Comercialização de Alimentos para Lactentes: há motivos para comemorar? (2009)
Cyrillo, Denise Cavallini ; Sarti, Flávia Mori ; Farina, Elizabeth Maria Mercier Querido; Mazzon, José Afonso
Source: Revista Panamericana de Salud Pública = Pan American Journal of Public Health. Unidades: FEA, EACH
Subjects: ALEITAMENTO MATERNO, POLÍTICA DE SAÚDE
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ABNT
CYRILLO, Denise Cavallini et al. Duas décadas da Norma Brasileira de Comercialização de Alimentos para Lactentes: há motivos para comemorar?. Revista Panamericana de Salud Pública = Pan American Journal of Public Health, v. 25, n. 2, p. 134-140, 2009Tradução . . Disponível em: https://doi.org/10.1590/S1020-49892009000200006. Acesso em: 11 jun. 2024.
APA
Cyrillo, D. C., Sarti, F. M., Farina, E. M. M. Q., & Mazzon, J. A. (2009). Duas décadas da Norma Brasileira de Comercialização de Alimentos para Lactentes: há motivos para comemorar? Revista Panamericana de Salud Pública = Pan American Journal of Public Health, 25( 2), 134-140. doi:10.1590/S1020-49892009000200006
NLM
Cyrillo DC, Sarti FM, Farina EMMQ, Mazzon JA. Duas décadas da Norma Brasileira de Comercialização de Alimentos para Lactentes: há motivos para comemorar? [Internet]. Revista Panamericana de Salud Pública = Pan American Journal of Public Health. 2009 ; 25( 2): 134-140.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1590/S1020-49892009000200006
Vancouver
Cyrillo DC, Sarti FM, Farina EMMQ, Mazzon JA. Duas décadas da Norma Brasileira de Comercialização de Alimentos para Lactentes: há motivos para comemorar? [Internet]. Revista Panamericana de Salud Pública = Pan American Journal of Public Health. 2009 ; 25( 2): 134-140.[citado 2024 jun. 11 ] Available from: https://doi.org/10.1590/S1020-49892009000200006
Trabalho de evento-resumo
Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals (2008)
Andrade, Josmar; Mazzon, José Afonso
Source: Latin American Advances in Consumer Research. Conference titles: Latin American ACR Conference. Unidades: EACH, FEA
Subjects: CAMPANHAS PUBLICITÁRIAS, ANUNCIANTES
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
ANDRADE, Josmar e MAZZON, José Afonso. Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals. 2008, Anais.. Duluth, MN: Association for Consumer Research, 2008. Disponível em: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_40.pdf. Acesso em: 11 jun. 2024.
APA
Andrade, J., & Mazzon, J. A. (2008). Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals. In Latin American Advances in Consumer Research. Duluth, MN: Association for Consumer Research. Recuperado de http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_40.pdf
NLM
Andrade J, Mazzon JA. Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals [Internet]. Latin American Advances in Consumer Research. 2008 ;[citado 2024 jun. 11 ] Available from: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_40.pdf
Vancouver
Andrade J, Mazzon JA. Local management of global advertising campaigns: identifying different attitude profiles among Brazilian professionals [Internet]. Latin American Advances in Consumer Research. 2008 ;[citado 2024 jun. 11 ] Available from: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_40.pdf
Trabalho de evento-resumo
The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX (2008)
Almeida, Stefânia Ordovás de; Mazzon, José Afonso ; Dholakia, Utpal
Source: Latin American Advances in Consumer Research. Conference titles: Latin American ACR Conference. Unidade: FEA
Subjects: COMUNIDADE VIRTUAL, COMPORTAMENTO DO CONSUMIDOR, MARKETING DE RELACIONAMENTO, JOGOS DE COMPUTADOR
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
ALMEIDA, Stefânia Ordovás de e MAZZON, José Afonso e DHOLAKIA, Utpal. The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX. 2008, Anais.. Duluth, MN: Association for Consumer Research, 2008. Disponível em: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_8.pdf. Acesso em: 11 jun. 2024.
APA
Almeida, S. O. de, Mazzon, J. A., & Dholakia, U. (2008). The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX. In Latin American Advances in Consumer Research. Duluth, MN: Association for Consumer Research. Recuperado de http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_8.pdf
NLM
Almeida SO de, Mazzon JA, Dholakia U. The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX [Internet]. Latin American Advances in Consumer Research. 2008 ;[citado 2024 jun. 11 ] Available from: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_8.pdf
Vancouver
Almeida SO de, Mazzon JA, Dholakia U. The effects of belonging to consumer-managed and firm-managed virtual brand communities: the case of Microsoft XBOX [Internet]. Latin American Advances in Consumer Research. 2008 ;[citado 2024 jun. 11 ] Available from: http://www.acrwebsite.org/volumes/la/v2_pdf/laacr_vol2_8.pdf
Trabalho de evento
Adoption of Internet banking: proposition and implementation of an integrated methodology approach (2006)
Hernandez, Jose Mauro da Costa ; Mazzon, José Afonso
Source: Special Sessions. Conference titles: Annual DMEF Educators Conference. Unidades: FEA, EACH
Subjects: BANCOS, INTERNET, INOVAÇÕES TECNOLÓGICAS, MARKETING, COMPORTAMENTO DO CONSUMIDOR
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
HERNANDEZ, Jose Mauro da Costa e MAZZON, José Afonso. Adoption of Internet banking: proposition and implementation of an integrated methodology approach. 2006, Anais.. New York: Direct Marketing Association, 2006. Disponível em: http://www.the-dma.org/mtspeakers/00004134/DME13050033/Hernandezextabs.pdf. Acesso em: 11 jun. 2024.
APA
Hernandez, J. M. da C., & Mazzon, J. A. (2006). Adoption of Internet banking: proposition and implementation of an integrated methodology approach. In Special Sessions. New York: Direct Marketing Association. Recuperado de http://www.the-dma.org/mtspeakers/00004134/DME13050033/Hernandezextabs.pdf
NLM
Hernandez JM da C, Mazzon JA. Adoption of Internet banking: proposition and implementation of an integrated methodology approach [Internet]. Special Sessions. 2006 ;[citado 2024 jun. 11 ] Available from: http://www.the-dma.org/mtspeakers/00004134/DME13050033/Hernandezextabs.pdf
Vancouver
Hernandez JM da C, Mazzon JA. Adoption of Internet banking: proposition and implementation of an integrated methodology approach [Internet]. Special Sessions. 2006 ;[citado 2024 jun. 11 ] Available from: http://www.the-dma.org/mtspeakers/00004134/DME13050033/Hernandezextabs.pdf
Artigo de periodico
Assessing the service-profit chain (2002)
Kamakura, Wagner A.; Mittal, Vikas; Rosa, Fernando de; Mazzon, José Afonso
Source: Marketing Science. Unidade: FEA
Subjects: CONSUMIDOR, CONTROLE DA QUALIDADE, PRESTAÇÃO DE SERVIÇO
A citação é gerada automaticamente e pode não estar totalmente de acordo com as normas
ABNT
KAMAKURA, Wagner A. et al. Assessing the service-profit chain. Marketing Science, v. 21, n. 3, p. 294-317, 2002Tradução . . Acesso em: 11 jun. 2024.
APA
Kamakura, W. A., Mittal, V., Rosa, F. de, & Mazzon, J. A. (2002). Assessing the service-profit chain. Marketing Science, 21( 3), 294-317.
NLM
Kamakura WA, Mittal V, Rosa F de, Mazzon JA. Assessing the service-profit chain. Marketing Science. 2002 ; 21( 3): 294-317.[citado 2024 jun. 11 ]
Vancouver
Kamakura WA, Mittal V, Rosa F de, Mazzon JA. Assessing the service-profit chain. Marketing Science. 2002 ; 21( 3): 294-317.[citado 2024 jun. 11 ]

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