Louzada, Laura Mendes; Costa, André Lucirton 
; Giraldi, Janaina de Moura Engracia
Source: International Journal of Business Administration. Unidade: FEARP
Subjects: MARKETING ESPORTIVO, INVESTIMENTOS, FUTEBOL
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ABNT
LOUZADA, Laura Mendes e COSTA, André Lucirton e GIRALDI, Janaina de Moura Engracia. Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team. International Journal of Business Administration, v. 5, n. 5, p. 71-83, 2014Tradução . . Disponível em: https://doi.org/10.5430/ijba.v5n5p71. Acesso em: 26 maio 2024.APA
Louzada, L. M., Costa, A. L., & Giraldi, J. de M. E. (2014). Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team. International Journal of Business Administration, 5( 5), 71-83. doi:10.5430/ijba.v5n5p71NLM
Louzada LM, Costa AL, Giraldi J de ME. Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team [Internet]. International Journal of Business Administration. 2014 ; 5( 5): 71-83.[citado 2024 maio 26 ] Available from: https://doi.org/10.5430/ijba.v5n5p71Vancouver
Louzada LM, Costa AL, Giraldi J de ME. Return on investment in sports marketing initiatives: a study focusing on a Brazilian soccer team [Internet]. International Journal of Business Administration. 2014 ; 5( 5): 71-83.[citado 2024 maio 26 ] Available from: https://doi.org/10.5430/ijba.v5n5p71
